Diesel vehicles have softened a bit in the market due to rising prices. Consumers need to be aware of the models available to them, and the dramatic increase in fuel mileage compared to conventional gas cars. Take a test drive!!
Aside from pickup trucks, our only exposure to diesel vehicles is someone who's 1984 Mercedes 300D with 350k miles on it, that hasn't been put out to pasture. We see it holding up the fast lane as it smokes it's way down the freeway beltching out plumes of black smoke....or burnt french fries.
Honestly, most drivers are not car savy....They have no idea if they have been behind a 2008 Mercedes Bluetec diesel, a 2008 Jeep Grand Cherokee 3.0 CRD, a VW Beetle TDI etc. The general public has no idea that they could be potential consumers of a fuel efficient diesel. Vehicles are seen as a Mercedes, Beetle or Jeep. Being that the diesel vehicles now a days blend with all of the other vehicles on the road, consumers will not even think twice unless the manufacturers market their products. Very little emissions...no slowing down for steep grades....consumers will not even notice unless manufacturers place rather bold badging on the vehicles to engage talk amongst owners and potential consumers. It's working for Toyota and Ford.
http://www.youtube.com/watch?v=CurSap0Dxlc